Digital Marketing and Systems
Creative strategist and problem solver with a multifaceted skillset across multimedia production, concept development, digital strategy, and solution design. Experienced leading teams, elevating brand presence, improving systems, and delivering high-impact content for global organisations.
Industry tenure
Creative producer, marketing specialist, systems developer, storyteller, technologist.
Skillset
Multidisciplinary
Unique blend of creative and technical skills across multimedia production, digital strategy, and systems development.
Teams Led
Building high-impact creative operations.
Skills & Expertise
A blend of creative leadership and technical proficiency built over years of multimedia production and digital strategy.
Core Competencies
Technical Skills
Professional Experience
A track record of building teams, elevating brands, and delivering impactful creative work across global organizations.
Key Responsibilities
- •Led the media function for a global educational institution, elevating the organisation’s digital presence from low-engagement, legacy content to high-impact, modern multimedia output.
- •Established a unified media and marketing strategy across siloed departments, reducing duplicated efforts and improving consistency and brand coherence across global regions.
- •Introduced a holistic approach to content design—aligning videos, webpages, and interactive elements as cohesive storytelling pieces rather than isolated deliverables.
- •Developed scalable creative systems and templates used by multiple departments, improving production efficiency and ensuring brand alignment across all media outputs.
- •Transformed social media strategy by shifting from expensive, long-form, low-engagement videos to agile, short-form content optimised for TikTok, Instagram, and other platforms.
- •Implemented AI-assisted editing tools to process and repurpose extremely large volumes of legacy footage, significantly reducing time required to salvage or rework inherited projects.
- •Produced emotionally resonant highlight pieces and campaign assets that achieved strong internal cultural impact and redefined expectations for what the media team could deliver.
- •Collaborated with stakeholders to move away from rigid, form-based content requests toward strategic problem-solving—identifying the real communications need and designing the most effective media solution.
- •Mentored non-media departments in content literacy, helping them understand what types of media were actually effective and why, reducing misaligned or ineffective media requests.
- •Led a small creative team, providing direction across video production, design, content planning, and cross-department communication to ensure unified, high-quality output.